British company TVR, known for producing several popular sports cars in the 1980s, 1990s, and early 2000s, will be making a return, with new models likely to hit the market by the 2017 model year. The company, which declared bankruptcy and folded in 2007 under the leadership of a Russian billionaire, has been purchased by a group of investors that are eager to revitalize the once-celebrated British luxury brand.
The new ownership plans on producing at least one TVR car for the 2017 model year, with more vehicles to come by 2020. The company historically specialized in high-performance sports cars, and that trend will continue in modern times. Gordon Murray, designer of the McLaren F1, and the man behind the iStream production technique, is allegedly on board with the project, which serves to ramp up the excitement a little more.
If you haven’t heard of TVR in the past, you will probably hear plenty in the future, as the ambitious new investors in the company want TVR to compete with the elite brands like Aston Martin.
TVR has a rich history in England, with the company’s original founding in 1947. In 1981, the company was taken over by multi millionaire Peter Wheeler, who quickly transformed the brand into a sporty, sexy sports car outfit. During this golden age of TVR vehicles, the brand was known for plenty of flash and sizzle, churning out some of the most highly-regarded British sports cars of the time.
The company continued in this tradition until 2004, when sale to a Russian billionaire marked the end of new TVR models, as plans to relocate to Italy never materialized. Eventually, TVR folded in 2007, disappointing many of the automaker’s fans. Since that time, many plans have been made to bring TVR back from the dead, but all of them have ultimately failed. Until now.
This time around, it is all but a certainty that TVR sports cars will once again grace European streets. Whether expansion to America is in the works has yet to be announced, but if the 2017 models are a hit, you could certainly see TVR vehicles at dealerships stateside in the not-too-distant future.
For now, we can all just wait while we celebrate the return of these classic British cars.