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It’s Official: Lamborghini Urus to Debut in 2018

By on June 2, 2015

A few weeks ago, we discussed the potential hurdles Lamborghini was facing in producing its second-ever SUV, tentatively named the Lamborghini Urus. In order to produce the luxury SUV, Lamborghini had to work out a few deals with the Italian government, including building a new factory specifically to produce the Urus, which would serve to aid Italian job creation. By meeting these governmental requests, Lamborghini stood to receive hefty tax breaks, making the large-scale production of a new SUV feasible. The last Lamborghini SUV was the LM002, which was discontinued way back in 1993.

After a few weeks of discussion, Lamborghini has agreed to meet the government’s requirements, and will receive over $110 million in tax incentives for expanding factories and creating a healthy amount of new, local jobs. Instead of building a completely new facility, Lamborghini has opted to more than double the size of its existing factory in Sant’ Agata, Italy – a move which will create over 500 new jobs in the town.

Starting in 2018, it is expected that Lamborghini will build approximately 3,000 Urus SUVs annually, a number which greatly exceeds the company’s output for their current supercars. Lamborghini currently builds just three models – the Aventador, Huracan, and Gallardo – and the total production number for all three vehicles reached just 2,600 last year. It seems that Lamborghini wants to reach a broader market with the dynamic Urus; however, you can still count on the price tag of this car being astronomical.

The Urus prototype was first debuted in 2012, but now with the car set to become a reality six years later, we imagine some of the design and thinking has changed. The Urus looks, stylistically, somewhat like a sleeker, more streamlined Porsche Cayenne, but you can expect Lamborghini to surpass the numbers of every relevant competitor in the SUV market. At the time the concept debuted, Lamborghini focused on the fact that the Urus would incorporate lots of aluminum and carbon fiber, and that it would be able to achieve 600bhp. The chassis and platform will probably be similar to the Cayenne and the Bentley Bentayga, two of the leading luxury SUVs in the world. Of course, this is all just speculation until we get closer to a release date.

But for SUV enthusiasts, this is huge news. Lamborghini will make an SUV for the first time in over two decades, and that alone is reason to get excited!

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  1. Pingback: Lotus to Produce an SUV by 2019

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